Digital Product Passport
Transform your products into intelligent, traceable assets
Connect products to consumers with a persistent digital identity. Enable traceability, compliance, and new customer experiences—all from a single platform.
Anatar Field Jacket
AN-2024-0829-XP
Power all product capabilities through a single digital twin
One identity. Infinite possibilities. From compliance to customer engagement, everything flows from your product's digital passport.
Full Traceability
Farm to closet
Authentication
Counterfeit proof
EU Compliance
DPP ready 2027
Customer Connect
Direct engagement
Brand Experiences
Exclusive content
Circular Commerce
Resale & recycle
Product Insights
Real-time data
NFC + QR
One tap access
Fiber Sourcing
Georgia, USA
Spinning & Weaving
North Carolina
Cut & Assembly
Atlanta, GA
Quality Control
Atlanta, GA
DPP Minted
Loom Chain™
Traceability
Unify diverse product data into one digital identity
From raw material sourcing to final assembly, every step is captured and verified. One scan reveals the complete journey—building trust with consumers and meeting compliance requirements.
Learn about Loom ChainConsumer Experience
Connect the physical and digital to enrich every item with intelligence
Transform passive products into interactive touchpoints. Deliver personalized content, exclusive experiences, and direct brand connections—all through a simple tap.
Try the experienceVerified Authentic
2027
EU DPP Mandate
Compliance
Comply with upcoming regulations and accelerate sustainability
The EU Digital Product Passport mandate is coming. Most brands aren't ready. We build compliance into manufacturing—no retrofits, no scramble, no heavy integrations.
Circular Economy
Pre-program products for efficient resale, repair and recycling
Products don't end at first sale. They carry their identity into resale markets, recycling centers, and their next life. Verified history unlocks value and powers the circular economy.
Learn more∞
Product Lifecycle
Transform your products into intelligent, traceable assets
Every item manufactured at Anatar is automatically enrolled in Loom. DPP built in, not bolted on.